Publicly Jason claims to be ignorant about SEO because it allows him moral flexibility and makes Google less likely to torch his site (even though he is blatantly violating their search quality guidelines, and has for *years*). But when you look at …
Posted by great scott!This week we’re pleased to welcome Marshall Simmonds, CEO of Define Search Strategies and Chief Strategist for the New York Times, to Whiteboard Studios. Whether or not to use topic pages–and how to use them effectively–is a …
Google claims they try to be pretty fair with publishers and publishing business models. They are fine with indexing preview versions of a page and just showing a user that, you can make the full article free, you can make the first x clicks free. O…
Bing has announced a new “Stocks and Funds page” that offers in-depth information for users following or doing research related to stocks and finances. A sample page looks like this one for Apple:Searching on Bing for a company’s o…
Posted by Nick GernerThe launch of Open Site Explorer last week opens up a lot of link data, filters, and anchor text to a much wider audience than we’ve ever had before. In that same vein, today we’re announcing our new and improved SEOmoz Fr…
One of the nice surprises in Apple’s software announcements for the iPad was iWork for the iPad.iWork is Apple’s suite of productivity software, including Pages, a word processor; Numbers, a spreadsheet program, and Keynote, presentation…
During the most recent PubCon, Kenny Hyder spoke in a session called “Online Brand Management Strategies” where he suggested that you should “own” all ten positions on the first page when someone searches for you. As Kenny pointed out, a …
I live off RSS, live off of it. You don’t have an RSS feed, I don’t keep track of you. That is until Google Reader announced that they now can track changes to any web page out there (assuming they…
Posted by great scott!Last week we unveiled our newest toy, Open Site Explorer, to the world and the response was phenomenal. Now we want to take some time and really show everyone just what this powerful link analysis tool is capable of and answer …
Before I actually go into the different types of metrics you can set up to prove social medias value, I want to state the obvious. You should not only have analytics on every page of your site, but also make sure you add it to all your viral marketi…