Put your PPC on a Diet
Small changes over time make the difference, not a bunch of big changes all at once. If you’re looking for long-term, sustained paid search success, here’s what you need to do. …
Borrowing From PPC
Search marketers know that if the title of the ad matches the searchers keyword query, they stand a good chance of getting the click. This mirroring strategy works for obvious reasons. The visitor already has a psychological attachment to the phrase…
More Ways for Google to Embed Themselves in Your Conversion Stream
The Free Credit Report ads have caused such user confusion in the marketplace that the government has felt the need to create a spoof site with $100,000 worth of amateur video to mock Free Credit Report.com. And yet even if you search for the offici…
Matt Kelly: How Can Mainstream Media Compete Online?
The Media Strawman Argument: SEO is BogusLots of people in desperate positions like to create a common enemy and rally against them, even if/when their position is utter non-sense.Watching the big co. media vs Google interaction has been entertainin…
France joins race to digitize world’s books
LA CHATRE, France (Reuters) – Amid the flat, wide fields of central France, a team of re-trained secretaries and IT experts is packaging Europe’s literary heritage for the digital era.
Amazon, pre-empting Apple and Google, ups royalties
NEW YORK (Reuters) – Amazon.com Inc will offer higher royalties on the discount books sold for its popular Kindle electronic reader in a move to boost profitability and preempt the anticipated entry of Apple Inc and Google into the e-book market.
U.S. counterterror agency lacks “Google-like” search
WASHINGTON (Reuters) – A senior counterterrorism official said on Wednesday his agency lacks “Google-like” search capability that could have identified the suspect in the attempted Christmas Day airline bombing.